Press Note

Qualcomm Technologies and Opel Bring Cutting-Edge In-Cabin Experiences in Stylish New Opel Astra

Upcoming Opel Astra Vehicles to Utilize Next-Generation Snapdragon Automotive Cockpit Platforms to Bring Digitally Advanced In-Car Experiences to Consumers


Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

The Opel Astra fully digital cockpit, powered by Snapdragon Automotive Cockpit Platforms
The Opel Astra fully digital cockpit, powered by Snapdragon Automotive Cockpit Platforms

Qualcomm Technologies, Inc. and Opel Automobile GmbH (Opel) today announced that the upcoming Opel Astra – Opel’s latest addition to its compact class of electrified vehicles – will utilize next-generation Snapdragon® Automotive Cockpit Platforms. These platforms will power the Astra’s fully digital Pure Panel digital cockpit, which features extra-wide high-definition touchscreen displays, with new human-machine-interface (HMI), that are designed to provide a simple, seamless and intuitive in-cabin experience for the vehicle’s occupants. Designed to provide premium experiences, the Snapdragon Automotive Cockpit Platforms will also support the vehicle’s precise positioning navigation as well as voice command capabilities, wireless mirroring, and premium audio and sound.

New Opel Astra vehicles featuring next generation Snapdragon Automotive Cockpit Platforms are expected to be available in the first half of 2022.  

“We are honored to work with technology leaders like Qualcomm Technologies to help define the next-generation user experiences and accelerate the future of automotive,” said Tobias Gubitz, Global Head of Product and Pricing at Opel. “We looking forward in having Qualcomm Technologies’ Snapdragon Automotive Cockpit Platforms help deliver the pure and digitally advanced experiences we aim to bring to our customers.”

“Qualcomm Technologies remains committed to creating superior automotive technologies designed to meet and exceed consumers’ expectations,” said Stefan Marxreiter, VP Business Development, Qualcomm CDMA Technologies GmbH. “In-cabin features and capabilities remain very relevant for purchasing decisions, and we look forward to working closely with Opel to continue efforts to deliver these rich, safe and enjoyable in-car experiences their customers expect.”

The power-efficient next generation Snapdragon Automotive Cockpit Platforms featured in the Opel Astras are some of Qualcomm Technologies’ most advanced automotive platforms, which are custom-built with highly optimized cores designed for heterogeneous computing. These next generation Snapdragon Automotive Cockpit Platforms are also designed to allow digital cockpit systems to be upgradable through software updates, allowing vehicles to be upgraded with the latest features and differentiation. 

Qualcomm Technologies’ integrated automotive platforms, including the Snapdragon® Digital Chassis™ technology, continue to grow the company’s telematics, infotainment and in-car connectivity businesses with an order pipeline of more than $13 Billion. Qualcomm Technologies’ automotive solutions combine a multitude of leading technologies, scale, and experience to support the creation of advanced automotive infotainment systems. Snapdragon Automotive Cockpit Platforms from Qualcomm Technologies bring next generation technologies to automakers and Tier-1 suppliers around the globe, supporting ecosystem players to design and power their next-generation digital cockpit systems.

For more information on the Opel Astra, please see here. For additional information on Snapdragon Automotive Platforms from Qualcomm Technologies, please see here.

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About Qualcomm

Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When we connected the phone to the internet, the mobile revolution was born. Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly.

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.

About Opel

Opel is one of the largest European car manufacturers and a leader in the reduction of CO2 emissions thanks to its extensive electrification offensive. The company was founded by Adam Opel in Rüsselsheim, Germany, in 1862 and started building automobiles in 1899. Opel is part of Stellantis NV, a global leader created for the new era of sustainable mobility as a result of the merger between Groupe PSA and FCA Group in January 2021. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe, continuing to enter new international markets. Opel is currently consistently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, an electrified variant of each Opel model will be available. As of 2028, Opel will focus entirely on battery electric vehicles in Europe. Visit: 

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Snapdragon Automotive Cockpit Platforms and Snapdragon Digital Chassis are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

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